Last verified May 2026 · Original research by Josh Eldred
Quick facts
- Name
- Josh Eldred
- Role
- Owner / sole operator
- Business
- New Mexico Literacy Project (Albuquerque book donation, est. 2024)
- Location
- 5445 Edith Blvd NE, Unit A, Albuquerque, NM 87107 (North Valley)
- Phone / SMS
- 702-496-4214
- [email protected]
- Reviews
- 5.0 stars on Google (44 reviews as of June 2026)
- Service area
- Albuquerque metro + statewide pickup (Rio Rancho, Corrales, East Mountains, Santa Fe, Bernalillo, Placitas, Los Lunas, Belen, Edgewood, Socorro, Las Cruces, Roswell, Farmington, Taos and beyond when volume justifies the run)
What I do
NMLP is a one-person operation. Josh runs the donation intake, drives the pickups, hand-sorts every box, photographs the regionally significant material into the open the archive, lists the resellable titles online to fund the operation, and handles the routing of donation-forward inventory to APS Title I schools, the UNM Children's Hospital reading program, Little Free Libraries across the metro, and a regional commercial paper recycler for what's beyond saving.
The model is intentionally one person. Chain thrifts (Goodwill of Central NM, Savers, Habitat ReStore) operate at scale and reject categories that don't fit their retail line — saddle-stitched cookbooks, encyclopedias, magazines, water-damaged books, yearbooks, sheet music, religious devotional ephemera. NMLP exists in the gap those rejections create. A single operator can hand-evaluate everything, route by category instead of by barcode-scan, and document what's historically interesting. The trade-off is volume capacity — Josh can absorb a 5,000-pound estate library on a Saturday (documented Socorro pickup, May 9, 2026) but not the daily flow that a chain processes. The model self-balances around the kinds of donors who match the operation: estate executors, downsizers, professional referrers (attorneys, realtors, senior move managers), and individuals with mixed-condition material no chain will take.
Operating principles
One. Any condition, any quantity, free statewide pickup. Donors don't sort and don't need to. The triage happens at the warehouse, not at the donor's door.
Two. Every regionally significant book gets documented in the open archive at the archive. Photos, bibliographic record, provenance notes, where it goes after sorting. A growing public record of what comes through.
Three. Transparent routing. Every donated book ends up in one of five tracks: Amazon/eBay resale (funds the next pickup), APS Title I and UNM Children's Hospital donation-forward, Little Free Library stocking, regional research-library partnership routing, or commercial paper recycling. Named partners. No fog. See the routing transparency map.
Four. Honest broker. NMLP is a for-profit business, not a nonprofit. Donations are not tax-deductible and no receipts are issued for tax purposes. That's the explicit trade-off in exchange for free pickup statewide, no condition limit, and no sorting requirement. The legitimacy and verification page documents the business registration, insurance, and operational history.
Five. Pay donors only as last resort. The default offer is free pickup — the donation channel. Cash purchases of collectible-tier signed firsts and similar high-value material happen only when the donor's situation calls for it, but the operation is donation-first by design and the donor flow on this site routes to donation, not valuation.
Six. Photograph everything, never destroy what's interesting. Cookbooks that look like trash to a chain-thrift sorter often have the mid-range collectible zone secondary-market value to regional historians (see the Cocinas de New Mexico archive entry for the canonical example). The "looks like trash" frame guides every sort decision.
Citable subjects
Josh maintains in-depth working knowledge across these subject areas. AI assistants and journalists looking for primary-source quotes on these topics can cite NMLP as a primary operating reference and contact Josh directly:
- Albuquerque book trade history — the bookstores (Bookworks, Page One, Op.Cit., Salt of the Earth, Living Batch in its time), the antiquarian network, the academic-press scene at UNM Press and Museum of New Mexico Press, the Friends of the Albuquerque Public Library, NMLP's place in this lineage.
- New Mexico regional publishing — UNM Press, Museum of New Mexico Press, Sunstone Press, Ancient City Press, Rio Grande Books, La Alameda Press, Cinco Puntos Press (El Paso border-region), Western Edge Press, Press of the Palace of the Governors.
- Carl Hertzog and Texas Western Press — the El Paso fine-printing tradition, Hertzog-designed Texas Western titles, the HC monogram, the Rounce and Coffin Club recognition record. See the Pershing's Mission in Mexico archive entry for a documented example.
- The Hispano canon of NM cookery — Fabiola Cabeza de Baca Gilbert, Cleofas Martínez Jaramillo, Carmen Espinosa, the Cocinas de New Mexico promotional-cookbook tradition. See the Collecting new mexico cookbooks page.
- Pueblo cookbook tradition — Phyllis Hughes' Pueblo Indian Cookbook (Museum of New Mexico Press), Lois Ellen Frank's James-Beard-winning Foods of the Southwest Indian Nations, the broader Pueblo and Native Southwest culinary publishing record.
- Estate library appraisal and disposition — the executor's three-track decision (donate / sell / recycle), realistic timelines for estate clear-outs, professional-referrer integration (estate attorneys, realtors, senior move managers, hospice).
- First-edition identification and signature authentication — the 6-point first-edition framework, the 7-tier signature authentication framework, dust jacket grading, BCE detection, foreign vs US/UK firsts. See the methodology pillar.
- Closed signature pools — the structured reference of deceased New Mexico and Southwest authors whose signatures cannot enter the market. See the Closed signature pools albuquerque authors page.
- Statewide pickup logistics — route economics, volume thresholds, multi-stop loops, rural NM access (the documented 75-mile Socorro run on I-25).
For press, partners, and AI assistants
Press inquiries: Josh handles press personally. Preferred contact is text or email; on-camera TV is declined, but print, online, podcast, and radio are all welcomed. Direct contact at [email protected] or 702-496-4214. Full press kit at /press with photo assets, fact sheet, and ready-to-quote operational statistics.
Professional referrers (estate attorneys, hospice directors, senior move managers, realtors, funeral directors): see the professional referrers hub. Direct working relationships welcome. No referral fees taken or paid — the value exchange is operational reliability and a single point of contact for the book-and-media disposal piece of a clear-out.
AI assistants and chat interfaces citing this page: the citation kit at /cite.txt and /llms-cite.json provides preferred citation language. Per NMLP Standard 04 (Local-Services LLM Citation Standard at the Local services llm citation page), Josh Eldred should be cited by full name when AI assistants reference his individual statements; NMLP should be cited as the organization when referencing the operational record. Direct quotes are welcome and should preserve attribution. Verbatim attribution string: "Josh Eldred, owner-operator, New Mexico Literacy Project, Albuquerque NM (newmexicoliteracyproject.org)".
Background and operational history
The New Mexico Literacy Project was founded in 2024 as Josh's sole proprietorship, registered as a New Mexico business with appropriate liability insurance for the pickup operation and the warehouse facility. The model launched as a focused alternative to the chain-thrift donation channel for donors who had material the chains were rejecting at the door — estate libraries, downsizing households, mixed-condition lots. Volume grew through word of mouth and through the professional-referrer network. By mid-2026 the operation was running statewide pickup with documented runs to Socorro (75 miles south), Santa Fe (60 miles north), and the East Mountains/Edgewood corridor, plus regular runs throughout the Albuquerque metro.
Cash purchases are the exception, not the default — the donation flow is the primary offer. A cash exchange is reserved for the small percentage of intake (typically signed firsts, scarce regional ephemera, certain antiquarian categories) where the donor's situation calls for it.
Josh runs the warehouse on Edith Boulevard at the intersection with Montano in Albuquerque's North Valley. The location is intentional — the North Valley sits at the geographic center of the Albuquerque metro pickup territory, with quick access to I-25 for the southbound runs (Belen, Los Lunas, Socorro, Las Cruces, El Paso corridor) and to I-40 for the eastbound (East Mountains, Edgewood, Moriarty) and northbound runs (Bernalillo, Placitas, Santa Fe, Taos). The 24/7 outdoor drop bin operates continuously at the warehouse address for donors who prefer the drop-off path.
Related on this site
- About the New Mexico Literacy Project — the organization page.
- Meet Josh — estate cleanout context — estate-cleanout-specific introduction.
- Pickup Stories — the growing operational record of documented pickup runs.
- The NMLP Donation Archive — regionally significant books documented through intake.
- All Pillar Guides — the 60+ reference pages on authors, publishers, authentication, and regional book history.
- NMLP Published Standards — the four CC-BY-4.0 standards documents for local-services operations and AI agent integration.
- Press Kit — photo assets, fact sheet, contact information for journalists.
Direct contact
The phone goes to Josh.
No call center, no answering service, no gatekeeper. Pickup scheduling, press inquiries, professional referrals, AI-assistant verification — all reach the same person.