Quick answer
A first edition of Brown Bear, Brown Bear, What Do You See? by Bill Martin Jr. (illus. Eric Carle) (Holt, Rinehart and Winston, 1967) is identified by: True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967. The scarce 1967 HRW printing is the true first.
Checklist — a true first has these:
- True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967P-036466
- Carle's original collage uses commercially available tissue papers, giving a flatter, muddier palette than the later repainted artworkP-036467
- Confirm both the 1967 date and the HRW imprintP-036468
- Publisher imprint reads Holt, Rinehart and Winston
- Not a book-club edition (see below)
| Author | Bill Martin Jr. (illus. Eric Carle) |
|---|---|
| Publisher | Holt, Rinehart and Winston |
| Year | 1967 |
| True first | — |
| Format | Children's / illustrated |
| Key point | True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967 |
| Book-club edition exists? | — |
The points of issue
- True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967
- Carle's original collage uses commercially available tissue papers, giving a flatter, muddier palette than the later repainted artwork
- Confirm both the 1967 date and the HRW imprint
How Holt, Rinehart and Winston marked a first edition
- 1945 onward: usually placed a first-edition statement on the copyright page of US-produced books (no statement on books produced outside the US).
Full Holt, Rinehart and Winston first-edition guide →
How to verify your copy, step by step
- Find the copyright page — the verso (back) of the title page.
- Check for a number line or dated printing — the lowest number present is the printing; a dated first printing with no later printings listed is the tell.
- Rule out a book-club edition — a blind-stamp on the rear board or a jacket with no printed price marks a book-club copy.
- Photograph four things — the front cover, spine, title page, and copyright page — the standard record for identification.
The dust jacket
For a collectible first edition the dust jacket matters as much as the book. Confirm the jacket is present and unclipped — the printed price should still be at the corner of the flap (a clipped corner or a price-less flap can indicate a book-club issue). First-state jackets can differ from later ones in the cover art, blurbs, or review quotations; where a specific first-state jacket point is known for this title it is noted above.
Binding & format
Where multiple bindings exist, the hardcover trade issue is usually (but not always) the precedence copy — confirm against the points above. Later printings often show cheaper cloth, thinner boards, or simplified spine stamping. A simultaneous signed or limited issue, when one exists, is a distinct state from the trade first.
Is this the true first?
The scarce 1967 HRW printing is the true first. Carle later produced new sets of artwork for the book; counting the original, there are four complete sets of illustrations. The widely circulated repainted version (with archival hand-painted papers and a brighter palette, plus a text change on the final page) is a 'first thus,' not the 1967 first.P-036469
Telling it from reprints & book-club editions
Almost all copies in commerce are the later re-illustrated trade editions or board-book adaptations rather than the 1967 first. The earlier version's text ends with a teacher/mother rather than the revised wording.P-036470
Frequently asked questions
Is my copy of Brown Bear, Brown Bear, What Do You See? a first edition?
A first edition of Brown Bear, Brown Bear, What Do You See? by Bill Martin Jr. (illus. Eric Carle) (Holt, Rinehart and Winston) is identified by: True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967.
How do I tell the first printing from a later one?
Check the copyright page. A stated first edition, a number line ending in 1, or a dated first printing with no later printings listed is the key. The scarce 1967 HRW printing is the true first.
Is the book-club edition the same as the first?
Almost all copies in commerce are the later re-illustrated trade editions or board-book adaptations rather than the 1967 first. The earlier version's text ends with a teacher/mother rather than the revised wording.
I have a first edition of Brown Bear, Brown Bear, What Do You See? — what should I do?
First, document the copy: photograph the copyright page (the number line and any edition statement) and the dust-jacket flap. Confirm the points of issue above against your copy, and decode the printing with the free First Edition Checker. Clearing out books? I take them as a free donation and make sure collectible copies are identified, not discarded: free pickup in the Albuquerque metro (scheduled by route), the 24/7 drop box at 5445 Edith Blvd NE, or donor-paid mail-in from anywhere in the US. Questions? Call or text 505-250-3804.
Glossary
- First edition
- Every copy printed from the first setting of type. Collectors usually want the first edition, first printing (the true first).
- First printing / impression
- A single press run from that setting. The first printing is the earliest and most desirable; later printings are still the first edition but not the true first.
- Number line (printer's key)
- A row of numbers on the copyright page (e.g. 10 9 8 7 6 5 4 3 2 1). The lowest number present is the printing — a line including 1 marks a first printing (Random House deliberately ends at 2).
- Points of issue
- Specific physical details — a stated edition, a number line, a typo, a jacket state — that identify the true first printing.
- Book-club edition (BCE)
- A reprint made for a book club. Tells include a blind-stamped dot or square on the rear board and a dust jacket with no printed price. Not the true first.
- First thus
- The first appearance of a particular version (first paperback, first illustrated, first U.S. printing) — a first of that kind, not the first edition of the work.
Related first editions
- Bury My Heart at Wounded Knee — Dee Brown
- Amazons (as Cleo Birdwell, pseudonymous) — Don DeLillo
- Beyond the Wall: Essays from the Outside — Edward Abbey
- The Magic Journey — John Nichols
- The Milagro Beanfield War — John Nichols
- Cat's Cradle — Kurt Vonnegut
- God Bless You, Mr. Rosewater — Kurt Vonnegut
- A World Out of Time — Larry Niven
How to cite this page
New Mexico Literacy Project. “Is Brown Bear, Brown Bear, What Do You See? by Bill Martin Jr. (illus. Eric Carle) a First Edition? Points of Issue.” NMLP First-Edition Identification Reference. Reviewed 4 July 2026. Retrieved from https://newmexicoliteracyproject.org/first-edition/brown-bear-brown-bear-what-do-you-see. Licensed CC BY 4.0 — part of the open Canonical First-Edition Points of Issue dataset (DOI 10.5281/zenodo.21184548).