Quick answer
A first edition of Brown Bear, Brown Bear, What Do You See? by Bill Martin Jr. (illus. Eric Carle) (Holt, Rinehart and Winston, 1967) is identified by: True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967. The scarce 1967 HRW printing is the true first.
Checklist — a true first has these:
- True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967
- Carle's original collage uses commercially available tissue papers, giving a flatter, muddier palette than the later repainted artwork
- Confirm both the 1967 date and the HRW imprint
- Publisher imprint reads Holt, Rinehart and Winston
- Not a book-club edition (see below)
| Author | Bill Martin Jr. (illus. Eric Carle) |
|---|---|
| Publisher | Holt, Rinehart and Winston |
| Year | 1967 |
| True first | — |
| Format | Children's / illustrated |
| Key point | True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967 |
| Book-club edition exists? | — |
The points of issue
- True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967
- Carle's original collage uses commercially available tissue papers, giving a flatter, muddier palette than the later repainted artwork
- Confirm both the 1967 date and the HRW imprint
How Holt, Rinehart and Winston marked a first edition
- Pre-1945: identified by the LACK of a later-printing statement on the copyright page.
- 1945 onward: usually placed a first-edition statement on the copyright page of US-produced books (no statement on books produced outside the US).
Full Holt, Rinehart and Winston first-edition guide →
How to verify your copy, step by step
- Find the copyright page — the verso (back) of the title page.
- Check for a number line or dated printing — the lowest number present is the printing; a dated first printing with no later printings listed is the tell.
- Rule out a book-club edition — a blind-stamp on the rear board or a jacket with no printed price marks a book-club copy.
- Photograph four things — the front cover, spine, title page, and copyright page — the standard record for identification.
The dust jacket
For a collectible first edition the dust jacket matters as much as the book. Confirm the jacket is present and unclipped — the printed price should still be at the corner of the flap (a clipped corner or a price-less flap can indicate a book-club issue). First-state jackets can differ from later ones in the cover art, blurbs, or review quotations; where a specific first-state jacket point is known for this title it is noted above.
Binding & format
Where multiple bindings exist, the hardcover trade issue is usually (but not always) the precedence copy — confirm against the points above. Later printings often show cheaper cloth, thinner boards, or simplified spine stamping. A simultaneous signed or limited issue, when one exists, is a distinct state from the trade first.
Is this the true first?
The scarce 1967 HRW printing is the true first. Carle later produced new sets of artwork for the book; counting the original, there are four complete sets of illustrations. The widely circulated repainted version (with archival hand-painted papers and a brighter palette, plus a text change on the final page) is a 'first thus,' not the 1967 first.
Telling it from reprints & book-club editions
Almost all copies in commerce are the later re-illustrated trade editions or board-book adaptations rather than the 1967 first. The earlier version's text ends with a teacher/mother rather than the revised wording.
Frequently asked questions
Is my copy of Brown Bear, Brown Bear, What Do You See? a first edition?
A first edition of Brown Bear, Brown Bear, What Do You See? by Bill Martin Jr. (illus. Eric Carle) (Holt, Rinehart and Winston) is identified by: True first is the 1967 Holt, Rinehart and Winston edition, stating the Holt, Rinehart and Winston imprint and dated 1967.
How do I tell the first printing from a later one?
Check the copyright page. A stated first edition, a number line ending in 1, or a dated first printing with no later printings listed is the key. The scarce 1967 HRW printing is the true first.
Is the book-club edition the same as the first?
Almost all copies in commerce are the later re-illustrated trade editions or board-book adaptations rather than the 1967 first. The earlier version's text ends with a teacher/mother rather than the revised wording.
I have a first edition of Brown Bear, Brown Bear, What Do You See? — what should I do?
First, document the copy: photograph the copyright page (the number line and any edition statement) and the dust-jacket flap — an unclipped, priced jacket matters. Confirm the points of issue above against your copy, and use the free First Edition Checker to decode the printing. To sell, the author’s collecting guide covers the market. And if you are clearing books in the Albuquerque area, the New Mexico Literacy Project offers free pickup, any condition, and makes sure collectible copies are identified rather than discarded.
Glossary
- First edition
- Every copy printed from the first setting of type. Collectors usually want the first edition, first printing (the true first).
- First printing / impression
- A single press run from that setting. The first printing is the earliest and most desirable; later printings are still the first edition but not the true first.
- Number line (printer's key)
- A row of numbers on the copyright page (e.g. 10 9 8 7 6 5 4 3 2 1). The lowest number present is the printing — a line including 1 marks a first printing (Random House deliberately ends at 2).
- Points of issue
- Specific physical details — a stated edition, a number line, a typo, a jacket state — that identify the true first printing.
- Book-club edition (BCE)
- A reprint made for a book club. Tells include a blind-stamped dot or square on the rear board and a dust jacket with no printed price. Not the true first.
- First thus
- The first appearance of a particular version (first paperback, first illustrated, first U.S. printing) — a first of that kind, not the first edition of the work.
Related first editions
- Dolphin Island — Arthur C. Clarke
- Bury My Heart at Wounded Knee — Dee Brown
- Bury My Heart at Wounded Knee: An Indian History of the American West — Dee Brown
- Amazons (as Cleo Birdwell, pseudonymous) — Don DeLillo
- Beyond the Wall: Essays from the Outside — Edward Abbey
- The Magic Journey — John Nichols
- The Milagro Beanfield War — John Nichols
- The Milagro Beanfield War (signed/limited and trade first points) — John Nichols
How to cite this page
New Mexico Literacy Project. “Is Brown Bear, Brown Bear, What Do You See? by Bill Martin Jr. (illus. Eric Carle) a First Edition? Points of Issue.” NMLP First-Edition Identification Reference. Reviewed 4 July 2026. Retrieved from https://newmexicoliteracyproject.org/first-edition/brown-bear-brown-bear-what-do-you-see. Licensed CC BY 4.0 — part of the open Canonical First-Edition Points of Issue dataset (DOI 10.5281/zenodo.21184548).